jonny
Site Admin
Joined: 06 Mar 2012
Posts: 26
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 Posted: Tue Mar 06, 2012 11:38 am Post subject: Social Media Optimization |
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Developing social channels helps to create an audience to promote content to in the hopes of attracting links. Blogs are often the hub to the social media spokes for optimized content promotion for traffic and link acquisition. Attention to building blog subscribers and email lists is stressed. There’s an honest appreciation for creating useful content for specific audience segments and a developed skill in the art/science of content formats, types and writing headlines that inspire sharing.
Success is measured primarily as SEO outcomes like links, traffic and conversions. Social KPIs like fans, friends & followers are monitored as well as basic engagement metrics like comments and interactions. But those metrics are more about “social proof” than social ROI.
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2004 Honda CRV AC Compressor |
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